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Sending Guidelines

note

Read the following sections carefully before sending bulk emails using Mailway Mail Merge addon.

Mailway Mail Merge addon sends the emails from your Gmail (or Google Workspace) account. Hence, you must follow Google’s guidelines if you are sending out bulk email (i.e. similar emails to multiple recipients). Following the guidelines and best practices will help to improve email deliverability and less spams.

caution

Important! Google can suspend your account if you violate their policies.

Read the following articles by Google:

  1. Gmail Program Policies
  2. Gmail sending limits in Google Workspace
  3. Limits for sending & getting mail
  4. Prevent mail to Gmail users from being blocked or sent to spam
  5. Spam and abuse policy in Gmail

Additionally, we have summarized a few points that can help you maximize email deliverability.

Warm up your Gmail account​

If you have just created your Gmail account or usually do not send a lot of email, we strongly recommend to warm up your Gmail account (Follow this guide).

Validate your email list​

Try to avoid using third party email list. Make sure the recipient email addresses are valid. Clean up invalid email ids on a regular basis. Google can block your email if your campaign bounce rate is high.

caution

We might block you from using Mailway Mail Merge addon if we detect malicious behavior from your account.

Small campaign can provide better result​

Don’t create email campaign with lots of recipients. Instead, break it into multiple small campaigns and maintain delay (e.g. wait a few hours) between campaigns.

Validate email content before sending​

Use the preview emails feature to make sure the email is properly formatted. Personalize the email to give it a more human touch.

Give recipients an easy way to unsubscribe​

If you are sending cold emails, make sure to include unsubscribe link. Also make sure to clean up your email list once a recipient unsubscribes.